Analisis Factor-Faktor Yang Mempengaruhi Pengambilan Keputusan Nasabah Memilih Jasa Perbankan. Studi Kasus Pada PT.Bank BRI (Persero) Unit Bulu-Bulu-Maros.

Razak, Mashur and H., Khaerullah (2015) Analisis Factor-Faktor Yang Mempengaruhi Pengambilan Keputusan Nasabah Memilih Jasa Perbankan. Studi Kasus Pada PT.Bank BRI (Persero) Unit Bulu-Bulu-Maros. Jurnal Ilmiah Bisnis & Kewirausahaan, 4 (1). pp. 89-97. ISSN 2252-3073

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Abstract

This study aimed to analyze the influence of Cultural Affairs, Reference Group And Attitude Formation Against customer choose Banking Services at BRI feathers. Samples were taken of 100 respondents. The indicators in this study is a social culture, reference group, attitude formation. Y variables were analyzed with SPSS. These results indicate that the socio-cultural variables (X1), a reference group (X2) and the formation of attitudes (X3) partially and simultaneously and significant positive effect on customer decision in choosing banking services is a social culture

Item Type:	Article
Uncontrolled Keywords:	Social Culture; Reference Group; the Formation of Attitudes and Decisions of Customers
Subjects:	000 Karya Umum > 000-009 Ilmu Umum dan Komputer > 003.5 Teori Komunikasi dan Kontrol
Divisions:	JURNAL ONLINE
Depositing User:	Univ. Handayani Makassar
Date Deposited:	14 Dec 2021 21:28
Last Modified:	14 Dec 2021 21:28
URI:	http://repo.handayani.ac.id/id/eprint/64

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