Items where Author is "Halim, Aditya"

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Razak, Mashur and Hidayat, Muhammad and Launtu, Ansir and Halim, Aditya (2020) Antecedents and consequence of brand management: empirical study of Apple’s brand product. Journal of Asia Business Studies, 14 (3). pp. 307-322. ISSN 1558-7894

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